![]() ![]() Six of the 25 top beauty influencers on a February 2019 list from Izea Worldwide Inc., a technology platform that connects marketers with influential content creators, were men. Male influencers who apply makeup are also becoming more prevalent. Younger men are also 15 points less likely to agree that makeup is for women. Men ages 18-29 are more likely than their elders to reject the idea that it’s taboo for men to wear makeup and they are less likely to report discomfort over using products primarily marketed toward the opposite gender. Young men’s attitudes about beauty differ from their male peers overall, according to the survey, although there’s widespread agreement on caring about one’s appearance. Every moment is capturable - and postable - for the generations who have grown up with smartphones in their hands and new definitions of privacy. “The rise of social media, and just the ubiquity of it, should not be underplayed,” said Devir Kahan, co-founder of the men’s makeup brand Stryx. A Google Trends graph of online searches for “men’s makeup” shows a greater interest in the topic in the last few years. CoverGirl named social media influencer James Charles as the first male face of the brand in October 2016, and Maybelline followed suit three months later when it made Manny Gutierrez, another influencer, as its first male New York ambassador. In August 2018, Chanel debuted a line of men’s makeup, called Boy de Chanel, that includes a foundation and an eyebrow pencil. Men have dabbled with makeup throughout modernity, but it’s only recently that men’s cosmetics has slipped into the mainstream. adults has a margin of error of 2 percentage points. ![]() The data collected from 2,142 men in a Sept. Thirty-three percent of men ages 18-29 said they would consider wearing makeup, while another 30 percent of men ages 30-44 reported said they’d be open to the idea as well. ![]()
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